Membership & Events

Collector-grade storage. Collector-grade buying.

Serenoa Club

Store your wine here. Drink it here.

Serenoa Club is the other half of the building — a tasting room, a table, and a group of people on this coast who take wine as seriously as you do. It’s also how members buy: the staples by the case, and the allocations that never reach a shelf down here.

Included with every private cellar. $350 a year for everyone else.

How Members Buy Wine

Sharp pricing on the staples. Real access on the allocations.

The wines you drink by the case, ordered through the trade and put away in your locker right away. And the ones that never reach a shelf down here — tell me what you're chasing and I'll find it for you.

The tasting room is yours

Bring eight people and a good bottle

Use the room and the stemware whenever you want, at no charge. Host a dinner, watch a football game, or just hang out with friends and a good bottle. Members get priority on the calendar.

Tastings and vintner dinners

Small rooms, real winemakers

Producer visits, verticals, and blind flights. Dinners with the people who actually made the wine. Small groups, and members hear first

Wine Education

Now enrolling: Wine 101

Six Tuesday evenings, September 22 through November 10. Where wine comes from, why it tastes the way it does, how to spot faults, and how to taste with intent. $450 per person, $800 for two.